Archive for March, 2010

THE EXHIBITION-THE OPENING & POST EXHIBITION BLUES

Tuesday, March 30th, 2010

Welcome to my next three instalments numbers 4,5,6   in my series, “So you want to be an Artist?”

All articles in this series

1. Starting Out.

2. Preparing your work

3. Finding a Space

4. The Exhibition

5   The Opening

6    Post exhibition Blues

Hope you enjoy!

4-THE EXHIBITION

Months sometimes years or so before an exhibition I find it’s a good idea to apply for funding, sponsorship, in-kind-support if needed. Yes, it can take that long to apply for grants and sometimes galleries have waiting lists for up to 2 years. All this can come later with experience

In this article though, I will be talking about your first solo exhibition.

The contract has been signed; the day has come to take your work to the space you have chosen. Have you remembered to do everything for it to run smoothly?

Don’t worry there will always be some glitches, even when you have been doing it for years. I like to make a checklist months before an exhibition. I also have a separate folder for each exhibition. I just use the cheap manila folders to put it all in.

For example, Invites, publicity, pricelist to send to gallery before hand, labelling the works, title, name, date , bubble wrap,  cardboard, transport , will you do it ,or will the gallery? Insurance. I’m assuming the gallery is responsible for catering at the opening and taken care of mail outs, help with hanging etc…

Allow time to hang. Sitting in a room with 20-30 artworks in front of you and trying to make them work altogether can be challenge but, a wonderful learning experience. My last exhibition took me 5 hours to work out where to hang things. I’ve been to group ones that took 2 days. My very first solo exhibition I let the gallery tackle it and one of my paintings was hung upside down. They even put it in a glossy art magazine this way. So, now I put an arrow on the back of my work to show the top. I also like to be present at the gallery, if possible.

All the hard work has been done. Its now time to relax, revive and get ready for a new experience. The Opening…

5-THE OPENING

Your opening has finally come…..This can be the most exciting time in your career as an artist. Yes, it can be scary and confronting, but it does get easier as time goes on. Your friends and family will be there and new people have experienced your work, you’ve networked, received feedback, contacts from other galleries, follow ups from other artists, commissions and you may have sold a few.

Remember to follow up clients who were interested in your work. Time to add them to your mailing list for future invites to all your openings.

If works have been sold its time work out the dreaded taxes, gst, if in Australia.

I like to invite clients who have been interested in my work to my studio from time to time to see new works and works in progress. If you have a computer its now time to update your email list.

Opening night is over that wasn’t too bad, but why do I feel empty and a bit sad?

6-POST EXHIBITION BLUES

This is something I didn’t believe at first, but since writing this article it has happened to me. The Post Exhibition Blues

Some of your work has been sold; you’ve received some negative feedback or, your just exhausted and worn out.  The blues set in.

Here are some suggestions that may help and have helped me in the past.

See it as a challenge to get on with a new series of works for your next exhibition, or project.

Always invite your friends or family, so you know you will get reasonable feedback about your work.

Plan a short break, a getaway for after the exhibition.

Keep back one piece of work from the series you exhibit. It’s a reminder of what you achieved

Take time out to connect with nature go walking in the country. Pamper yourself.

Most important Congratulate yourself!!! and give yourself a pat on the back. You have passed your first hurdle. Be proud of you’re achievements. It only gets better and easier. Remember the next exhibition won’t be as overwhelming.

I’d love to hear your thoughts and comments on the series. If you have any questions you would like to ask me, I will do my best to answer them.

Was it helpful ?

Would you be interested in reading more about my experiences as an artist?

Cheers

Jenny Davis

Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

FINDING A SPACE

Monday, March 29th, 2010

Welcome to the 3rd instalment in my series “SO YOU WANT TO BE AN ARTIST?”

Please see all my articles

1. Starting Out.

2. Preparing your work

3. Finding a Space

4. The Exhibition

5  The Opening

6  Post exhibition Blues

3-FINDING A SPACE

I mostly find my galleries and other places on the net, art fairs, openings and from friends. If you don’t have a computer most libraries do. Also, looking in a phonebook, or art publications like  Art Almanac and Artguide in Australia can give you an idea of whats around.There are websites that list art galleries in your country like Australian Art Galleries .

Artist Forums are a great source of information and  for networking They can be found worldwide.  Other artists who have shows can give you an idea of spaces that may be suitable. Connect to artist co-op’s in your area and your local arts councils.

I don’t think the traditional gallery is the only way to go. Thinking out of the box is the way to go because, today there are just too many artists, for traditional galleries.

Alternative spaces are popping up everywhere. Creative Spaces is a Melbourne based website full of alternatve and traditional spaces. When I was living in Paris,I noticed the local artists opened up their apartments for a weekend or many days to show their work. Its very hard and quite expensive to have a an exhibition in most traditional galleries in Paris and most cities worldwide. In Barcelona the home is used for art installations. I created Outlook8 a virtual space in Secondlife to show and sell my work.These are just a few ideas.

Nothing beats going to a space to check it out. I like to get a feel for the environment where my work will be hung. It also helps in me decide what pieces and how many will go in the space.

Choosing the right type of gallery for your work is very important. Many years ago I entered an art exhibition. I was the only Abstract artist amongst 100’s representational artists. My work was put up in a tent at the back, where the work was not visible at all. I didn’t do my research and I was devastated. I didn’t paint again for 2 years after that. Today though, I would tell them where to…you know? if they did the same thing.

Anyway its great fun getting a bunch of friends together and going on a gallery crawls….

*My next blog entrys in this series - The Exhibition- The Opening- Post Exhibition Blues

Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

PREPARING YOUR WORK

Friday, March 26th, 2010

Welcome to my 2nd instalment in my series  SO YOU WANT TO BE AN ARTIST?

Please see all my articles

1. Starting Out.

2. Preparing your work

3. Finding a Space

4.The Exhibition

5  The Opening

6  Post exhibition Blues

2-PREPARING YOUR WORK

If you want to exhibit your work you only want to show your best work. It must be presentable. In other words does it need to be framed? Are there any marks on the work that are unintentional? Fingermarks, smudges, dog or cat footprints. This happened to me once when I left wet work on the bench overnight, my cat jumped up followed by my little dog Spud…. I think it added to the work, but my teacher wasn’t too impressed…

Canvas on stretchers does not need to be framed but some artists like to neaten around the edges with paint, though I sometimes like to leave my edges raw and messy. I like to show the working process. I have used boards as well. These do need framing.

Please also see “How to stretch a canvas”

I use a simple plain frame on all my pieces as I want my painting to be seen, not the frame. It is also more economic as I can change paintings in the frames when required for exhibitions etc….I hate matching a frame to the colour of the painting, its not interior decorating….that’s my gripe anyway.

You can do your own framing if you don’t need glass. Oils and Acrylic don’t need glass.

A wonderful frame that looks professional can be made at home with the right tools. At a fraction of the price of going to the framers. (I used to do this myself until I got lazy and now I use a great framer who doesn’t charge a fortune). You will need a good mitre saw, some moulding from the local hardware is all that is needed. Many Hardware’s also have pamphlets to show you how it’s done, or look online…

Try it at least once!

*My next blog entry in this series -Finding a Space


Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

SO YOU WANT TO BE AN ARTIST?

Thursday, March 25th, 2010

After spending a couple decades as a practising artist, I would like to share with you a few short articles I wrote some time ago about my experience as an artist. I will be listing more chapters over the next few days.

I hope you enjoy them and maybe find them useful

1. Starting Out.

2. Preparing your work

3. Finding a Space

4. The Exhibition

The Opening

Post exhibition Blues

1-STARTING OUT

So you want to be an artist? Good- luck. I wish you all the best because you will need it. Apart from the usual remark,”Why don’t you get a real job” and “It’s so nice you have a lovely hobby”. Being an artist can give the most rewarding lifestyle and the freedom of having control over your own career and destiny. If you are prepared to work hard you may even make a living at it.

Wether you like it not an artist needs to treat their career as a business. After all, you are self employed. This side can take up a lot of your creative time but it’s worth it in the end. First of all you need to know what to do.

I am assuming now you have already created enough works for at least one show, your house is full to the brim with your wonderful creations and you need to get it seen. I like to have at least enough work created for 2 shows. I like to have 1 in lieu but that’s just me…I can be a prolific worker once I get started on a period of creativity.

Your work needs to be seen, no- one is going to come to your studio, shed, or house and discover you. It was all one big LIE sorry….

Exposure Exposure, Exposure is the key and it doesnt have to cost a fortune to market and promote your work. It may be in an art competition an exhibition at the local library, hospital, café, artist run space, public space, commercial gallery, magazines, or even online.

Recently I created a gallery in Second Life to promote my digital art. I also had this very affordable, website/blog  created for me by Trystaltech .

Now, I have my own gallery space ,where I can not only try out new projects, but also show and sell my work. You could also set up an auction of your art works, have giveaways and comps . Once you are in control of your own space….Anything is possible!

There are a lot of other useful resources on the internet too. Online collaborations with other artists, online exhibitions, competitions, many are free. All you have to do is upload your images, resume, bio etc. without any expense to the artist. If you find a good artist website it’s also a powerful resource to show, as your portfolio for galleries and collectors to see your work. You must have good photographs though.

I’ve had many invites from galleries, artist co-ops, websites, magazines, and blogs after they saw my work on the net. Resulting in Australian and overseas exhibitions, an arts residency in Spain, magazine layouts + more.

I also think blogging is a great way to direct people to your websites and your art. I’ts great for updating others on what you are doing in your creative life , openings,exhibitions etc.

Twitter and Facebook can drive potentional buyers your way.

Whatever you decide it needs to planned, researched and in line with your budget.

My advice would be to first start in your local area for an exhibition, just to get a feel of people looking at your work. It can be quite confronting and scary the first time. I found it a little less threatening when I started out by entering as many group exhibitions as I could. I had 22 group ones before I was ready for my first solo.

It’s up to each individual which way they choose to go. As you get more comfortable and confident you may actually enjoy doing it.

So, start today and show the world your amazing creations.

Being an artist is the best job and lifestyle on this planet!

*My next blog entry in this series – Preparing your work

Copyright Jenny Davis 2010.This article may not to be copied, or reproduced in any form unless; you first, get permission from the artist to do so.