Outlook 8 Studio

4. The Exhibition

5 The Opening

6 Post exhibition Blues

Hope you enjoy!

4-THE EXHIBITION

Months sometimes years or so before an exhibition I find it’s a good idea to apply for funding, sponsorship, in-kind-support if needed. Yes, it can take that long to apply for grants and sometimes galleries have waiting lists for up to 2 years. All this can come later with experience

In this article though, I will be talking about your first solo exhibition.

The contract has been signed; the day has come to take your work to the space you have chosen. Have you remembered to do everything for it to run smoothly?

Don’t worry there will always be some glitches, even when you have been doing it for years. I like to make a checklist months before an exhibition. I also have a separate folder for each exhibition. I just use the cheap manila folders to put it all in.

For example, Invites, publicity, pricelist to send to gallery before hand, labelling the works, title, name, date , bubble wrap, cardboard, transport , will you do it ,or will the gallery? Insurance. I’m assuming the gallery is responsible for catering at the opening and taken care of mail outs, help with hanging etc…

Allow time to hang. Sitting in a room with 20-30 artworks in front of you and trying to make them work altogether can be challenge but, a wonderful learning experience. My last exhibition took me 5 hours to work out where to hang things. I’ve been to group ones that took 2 days. My very first solo exhibition I let the gallery tackle it and one of my paintings was hung upside down. They even put it in a glossy art magazine this way. So, now I put an arrow on the back of my work to show the top. I also like to be present at the gallery, if possible.

All the hard work has been done. Its now time to relax, revive and get ready for a new experience. The Opening…

5-THE OPENING

Your opening has finally come…..This can be the most exciting time in your career as an artist. Yes, it can be scary and confronting, but it does get easier as time goes on. Your friends and family will be there and new people have experienced your work, you’ve networked, received feedback, contacts from other galleries, follow ups from other artists, commissions and you may have sold a few.

Remember to follow up clients who were interested in your work. Time to add them to your mailing list for future invites to all your openings.

If works have been sold its time work out the dreaded taxes, gst, if in Australia.

I like to invite clients who have been interested in my work to my studio from time to time to see new works and works in progress. If you have a computer its now time to update your email list.

Opening night is over that wasn’t too bad, but why do I feel empty and a bit sad?

6-POST EXHIBITION BLUES

This is something I didn’t believe at first, but since writing this article it has happened to me. The Post Exhibition Blues

Some of your work has been sold; you’ve received some negative feedback or, your just exhausted and worn out. The blues set in.

Here are some suggestions that may help and have helped me in the past.

See it as a challenge to get on with a new series of works for your next exhibition, or project.

Always invite your friends or family, so you know you will get reasonable feedback about your work.

Plan a short break, a getaway for after the exhibition.

Keep back one piece of work from the series you exhibit. It’s a reminder of what you achieved

Take time out to connect with nature go walking in the country. Pamper yourself.

Most important Congratulate yourself!!! and give yourself a pat on the back. You have passed your first hurdle. Be proud of you’re achievements. It only gets better and easier. Remember the next exhibition won’t be as overwhelming.

I’d love to hear your thoughts and comments on the series. If you have any questions you would like to ask me, I will do my best to answer them.

Was it helpful ?

Would you be interested in reading more about my experiences as an artist?

Cheers

Jenny Davis

Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

FINDING A SPACE Welcome to the 3rd instalment in my series “SO YOU...
PREPARING YOUR WORK Welcome to my 2nd instalment in my series SO YOU...
SO YOU WANT TO BE AN ARTIST? After spending a couple decades as a practising artist, I...

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FINDING A SPACE

Jenny Davis — Sun, 28 Mar 2010 23:49:50 +0000

Welcome to the 3rd instalment in my series “SO YOU WANT TO BE AN ARTIST?”

Please see all my articles

4. The Exhibition

5 The Opening

6 Post exhibition Blues

3-FINDING A SPACE

I mostly find my galleries and other places on the net, art fairs, openings and from friends. If you don’t have a computer most libraries do. Also, looking in a phonebook, or art publications like Art Almanac and Artguide in Australia can give you an idea of whats around.There are websites that list art galleries in your country like Australian Art Galleries .

Artist Forums are a great source of information and for networking They can be found worldwide. Other artists who have shows can give you an idea of spaces that may be suitable. Connect to artist co-op’s in your area and your local arts councils.

I don’t think the traditional gallery is the only way to go. Thinking out of the box is the way to go because, today there are just too many artists, for traditional galleries.

Alternative spaces are popping up everywhere. Creative Spaces is a Melbourne based website full of alternatve and traditional spaces. When I was living in Paris,I noticed the local artists opened up their apartments for a weekend or many days to show their work. Its very hard and quite expensive to have a an exhibition in most traditional galleries in Paris and most cities worldwide. In Barcelona the home is used for art installations. I created Outlook8 a virtual space in Secondlife to show and sell my work.These are just a few ideas.

Nothing beats going to a space to check it out. I like to get a feel for the environment where my work will be hung. It also helps in me decide what pieces and how many will go in the space.

Choosing the right type of gallery for your work is very important. Many years ago I entered an art exhibition. I was the only Abstract artist amongst 100’s representational artists. My work was put up in a tent at the back, where the work was not visible at all. I didn’t do my research and I was devastated. I didn’t paint again for 2 years after that. Today though, I would tell them where to…you know? if they did the same thing.

Anyway its great fun getting a bunch of friends together and going on a gallery crawls….

*My next blog entrys in this series - The Exhibition- The Opening- Post Exhibition Blues

Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

PREPARING YOUR WORK Welcome to my 2nd instalment in my series SO YOU...
SO YOU WANT TO BE AN ARTIST? After spending a couple decades as a practising artist, I...
PREPARING FOR A SITE SPECIFIC ARTWORK Every artist has their own way of preparing before creating....

Related posts brought to you by Yet Another Related Posts Plugin.

PREPARING YOUR WORK

Jenny Davis — Fri, 26 Mar 2010 11:27:18 +0000

Welcome to my 2nd instalment in my series SO YOU WANT TO BE AN ARTIST?

Please see all my articles

4.The Exhibition

5 The Opening

6 Post exhibition Blues

2-PREPARING YOUR WORK

If you want to exhibit your work you only want to show your best work. It must be presentable. In other words does it need to be framed? Are there any marks on the work that are unintentional? Fingermarks, smudges, dog or cat footprints. This happened to me once when I left wet work on the bench overnight, my cat jumped up followed by my little dog Spud…. I think it added to the work, but my teacher wasn’t too impressed…

Canvas on stretchers does not need to be framed but some artists like to neaten around the edges with paint, though I sometimes like to leave my edges raw and messy. I like to show the working process. I have used boards as well. These do need framing.

Please also see “How to stretch a canvas”

I use a simple plain frame on all my pieces as I want my painting to be seen, not the frame. It is also more economic as I can change paintings in the frames when required for exhibitions etc….I hate matching a frame to the colour of the painting, its not interior decorating….that’s my gripe anyway.

You can do your own framing if you don’t need glass. Oils and Acrylic don’t need glass.

A wonderful frame that looks professional can be made at home with the right tools. At a fraction of the price of going to the framers. (I used to do this myself until I got lazy and now I use a great framer who doesn’t charge a fortune). You will need a good mitre saw, some moulding from the local hardware is all that is needed. Many Hardware’s also have pamphlets to show you how it’s done, or look online…

Try it at least once!

*My next blog entry in this series -Finding a Space

Copyright Jenny Davis 2010. This article may not to be copied, or reproduced in any form unless, you first, get permission from the artist to do so.

SO YOU WANT TO BE AN ARTIST? After spending a couple decades as a practising artist, I...
HOW TO STRETCH A CANVAS When I first started painting, the thought of stretching my...
PREPARING FOR A SITE SPECIFIC ARTWORK Every artist has their own way of preparing before creating....

Related posts brought to you by Yet Another Related Posts Plugin.

SO YOU WANT TO BE AN ARTIST?

Jenny Davis — Thu, 25 Mar 2010 09:25:05 +0000

After spending a couple decades as a practising artist, I would like to share with you a few short articles I wrote some time ago about my experience as an artist. I will be listing more chapters over the next few days.

I hope you enjoy them and maybe find them useful