Posts Tagged ‘Arts marketing’

Arts Business Ideas. Artist’s Websites. Jenny Davis.

Monday, April 25th, 2016

Arts Business Ideas. Artist’s Websites. Jenny Davis.

Outlook8studio -Jenny Davis

 

Over the past 14 years, I have been promoting and selling my art online, as well as, exhibiting my artwork worldwide. I have also had many artists contact me, during this time, wanting to know, how I market, promote and sell my artwork on and offline. So in this post, I would like to share a few things I’ve learned from having my own, artist’s website and a few other arts business tips.

 

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Very early on, I learned, if you want people to take you seriously, your career as an artist is only as serious as you take it. You either work at it, as a job, putting in “regular” hours, or “occasionally” as a hobby. Its either a hobby, or your job. As a working artist its about working on your art day by day, as well as, marketing your art in all areas.

 

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I think every artist needs a website! With some hard work in the initial stages of setting up your own website, it’s always, worthwhile, getting your art online. In your own space you can do anything.

 

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Exposing your art online, helps promote and gets your work seen worldwide by potential collectors, gallery directors and other artists for collaborations and projects. Remember though, you are also competing with millions of other artists artwork, as well. So, your website, which is your online creative space, has to be place where, people will want to stop and spend time.

 

 

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After the initial set-up of my own website, with the generous help of several family members, (who I am forever grateful too) I then, had to put in the hard yards myself and learn the rest. I did many courses, tutorials and googled everything, I wanted to know. I soon found out, it’s not just a matter of making the website, uploading your artworks and sitting back, waiting for sales to walk out the door. Sounds great! But, it doesn’t usually work that way.

 

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You have to work really hard on your arts business and take it seriously. Mostly on a daily, or weekly basis, promoting, marketing, photographing artworks, descriptions, layouts, seo, meta tags, as well as, getting your website seen in many areas, including search engines.

 

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Social media is one way of getting your website seen if you post regularly. A Facebook business page,  Twitter and Instagram account will help you get a following, who in turn, may visit your website to find out more.

 

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Create newsletters, blog posts set- up exhibitions and share your art life with others on your website. Network and collaborate with other artist’s on forums and in art groups.

On your website and social- media sites, its good to share, how you make your art, your challenges, your successes. Make it real! This will build up a following of people who are genuinely interested in your art, and, in what you do. People want to trust and get to know an artist, before they buy online.

 

 

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Unless your famous, well known, or an established artist, picked up by reputable galleries, as a working artist, you really need to learn, how to diversify with your art.

It may not suit every artist, but, if you want to make a living from your art, these days, you need to be a creative business person too. Be open to, exploring other creative avenues, for sales and work. Your bread and butter money. This can be done alongside making, your more, serious gut- felt work for exhibitions and projects

 

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My bread and butter online websites Outlook8studio, Strazz and Atelierinparis I do have a vintage shop, as well,  Nostalgi but, after 8 years of being on Etsy, I am in the process of downsizing all shops and combining some together. Many thanks to some wonderful business advice, I received from Penny! at Sparrow Savage recently.

 

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When uploading your artwork images onto your website, always make sure your photographs are professional looking, not blurred and as close possible to the colours in your original artwork. After-all,  it’s your photographs that sell your art, online.

 

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Great customer service is a must! Quickly answer any questions and concerns your customer may have. Don’t argue with your customers and be polite. If you do come across a problem, try to stay calm, cool and business- like, in your correspondence with them. They will eventually go away, but a bad business reputation won’t online.

 

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Packaging your artwork. Wrap your artwork professionally. I like to include a hand- signed “Certificate of Authenticity” (A statement that a work of art is genuine) with my artworks. To package small to medium size paintings on stretched canvas, I first wrap layers of acid free, tissue paper around the painting, then cut out a piece of stiff cardboard for each side. Bubble wrap it all, then pop the package into a custom- made box. A “thank you” note and instructions on how to look after the artwork, included in your package, goes a long way. Remember to slip in some extra business cards too, that can be passed onto other potential collectors/customers.

 

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If your artwork needs to be framed behind glass, I would suggest using, crystal clear perspex instead of glass. It looks like glass and is much safer and lighter, to ship, especially internationally, without the costs of breakages.

Once you get used to having a website and a presence online. It does get easier and is not so overwhelming. You may find by having your own website, it will open up a whole new world of opportunities for you and your arts business as well get your your artwork sold and out of the studio.

 

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What do you do to get your art seen online?

 

 

© 2016, Jenny Davis. All rights reserved.

Professional Arts Business. Artist’s Wear Many Hats.

Wednesday, June 24th, 2015

Artist’s Wear Many Hats. Professional Arts Business.

Wouldn’t it be nice to get up everyday and just create and not have to worry about running an arts practice. Being an artist today means you are in business. You can’t survive on sales alone and have to create opportunities for yourself for those, who want to make a living from it.

According to the Australian Tax Office,“A professional arts business is a business you carry on as an author of an artistic work. This can be the artist, sculptor or photographer who created the work.”

 

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Artists need to wear many hats: creator, promoter, product developer, maker, writer, photographer, record keeper, shipper, packer, marketer, customer service rep. and so much more.

There are no hard and fast rules, or right or wrong way, on how, to run an arts business. Just use your creativity, trust your own artistic impulses and have fun. A few of my tips . ( Not in any order)

 

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Get plenty of rest.

Eat and sleep well.

Exercise daily. Walk, even if it’s only around your own garden.

 

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Make an effort to create everyday, even if it’s only for 10 mins. I have bouts of creativity, every few days. They can last days, weeks, or months. When I am working to a deadline though, I just have to create and everything else needs to take second place.

 

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I try to have enough work ready, for 2 exhibitions, just encase I’m asked to have a show, suddenly. (It has happened to me 2 times this year)

 

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I have finally, learned, to say NO in my life and business. I am now, very selective in choosing, exhibitions and work I do. Once upon a time, I took on everything offered to me and suffered severe burnout.

Write down ideas and visuals in a small sketch book, journal. Keep it beside you everywhere. I make, or, bulk buy, sketch books when school sales are on.

 

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Ask for help when you need it. Partners, family friends or professional help. Barter with your art if your unable to pay someone to help.

 

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I find sitting at the computer in short bouts helps, as, I have back, neck and arm problems.

Tweaking my online websites, is a full time job, in itself. I get it done, in small bits, daily.

I check my emails when I get up in the morning. Any sales, or urgent things, I try to deal with straight away, otherwise, I worry all day and night and won’t get anything, done.

I make major lists of all the biggish, events, exhibitions, grant writing, gallery submission, residency applications, I want to apply for, over next 12 months. I then, cut down the jobs, I need to do into small steps, to achieve my goals.I recently found a good site for this Evernote I use the basic free plan.

 

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1 or 2 days a week I photograph and document my artwork.

As soon as I make a sale, commission etc. I document it and keep a record of my customers, contact details and which artwork they bought.

 

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A website is a must for every artist, as most galleries want to see an online portfolio, for submissions, including, awards and arts residency, jobs and courses you apply for.

Facebook business pages, Twitter pages and other social media sites, all help you to get your art seen. Link up your website/blog post updates, to automatically post to your Facebook, Twitter and all your other social media sites.

 

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A blog is like your own personal space to create in. I use mine, as an art journal, to share, ideas, work in progress and a bit about, who I am. As well, it’s a place to see and buy my artwork.

Make a video of your creative process. People are interested in what you do. Make sure to have your website details in the credits so they see more art at your website.

 

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Take risks. Be resilient, flexible and find innovative ways to make money to fund your art.

Diversify with your art, without diluting it, so you can make a living. Doesn’t mean you are compromising yourself, or art. It’s just another, clever way, to get your art out there, make an income and continue your creative ideas.

Example: Limited edition art prints and quality home-wares etc. Teach from your studio, or create, online art courses. It all helps you make an income, so you can continue creating the art you want to do.

 

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Sensor Ship aqua Jenny davis

 

(I sold a selection of my art throw pillows and prints, which were curated, into an exhibition, at Federation Square, in Melbourne in, 2014) Helped fund, new art materials petrol and food.

 

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Make an arts mailing list. First, ask people, if they want to be on it. ( suppliers, customers, friends, collectors, galleries,magazines, interior designers, architects, director’s, artists and all those who have shown an interest in your art etc.)

Have packaging ready and try to reuse and recycle packaging where possible for when the sales come in.

I also, buy custom made boxes for my artworks and rigid mailers, cello bags for smaller ones. Every couple of months I do a inventory of packaging, to see what I need to replenish.

 

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Ship only a couple times a week so your not having to go out everyday.

Most of my art sales are overseas. To save money,  I package them myself, weigh them and go to the Auspost website, to calculate domestic and international costs.

 

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Most important! Take time out to do something different, or relax and do nothing.

 

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I need to get out of the studio occasionally, to spend time with other artists, family and friends.

 

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Spoil yourself, or someone else.

Have fun!

Back to “Free Tutorials”

© 2015, Jenny Davis. All rights reserved.

Thank you Bluethumb!

Saturday, September 6th, 2014

I’m a bit late with this…

Thank you BLUETHUMB ! for listing me as one of your top 20 artists to watch in 2014

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© 2014, Jenny Davis. All rights reserved.

Selling Art Online.

Friday, January 31st, 2014

This article got me thinking…

Art Galleries, Art Sales and the Internet: A Survey  

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I can remember in 2000 thinking how I had to change the way I did things as an artist. After receiving injuries in a car accident I needed to find new ways to market and promote my artwork to the outside world

 

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So, I had a website designed where I could show, sell and write about my artwork and other related things of interest

 

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I believed at the time that an online portfolio was the way to go and that eventually every artist and gallery would do all their arts business online.

 

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Showcasing my art online allows me to work in reasonable physical comfort, for short amounts of time on my arts business. My website generates interest for my work from local and international audiences. I have received contacts from gallery directors, collectors, several awards, art residencies and invitations to exhibit my work in many countries

 

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Having a website allows me the freedom to control and curate my own exhibitions online. I can write on my blog and participate with other artists worldwide in collaborative art projects and exhibitions

I can set up a portfolio where my artwork is for sale

 

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Being online gets me out of my “studio mind” so I can network, share my thoughts, skills and ideas with others, as well as, sell my art to an international audience.

Back to “Free Tutorials”

© 2014 – 2015, Jenny Davis. All rights reserved.

200 places to sell! Your Art or Craft Online

Saturday, August 17th, 2013

Resource time…  the first 12 of 200 places to sell your creations online.

2 of my favorite Australian sites at the moment, where I have listed a few of my own artworks .

Artfuly  

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Where to Sell Your Art or Craft Online.

  1. 3BStreet – A fun and quirky site with great visuals where you get your own animated storefront. Artist participation is juried, with a monthly fee as low at $9.95 per month + 3% of all transactions.

  2. 500px.com – Photography site – store your photos, share them and sell them. Features work of beginners to experts. Sell your work by opening a “store” account, which is available to free as well as paid memberships.

  3. AbsoluteArts – Claiming to be “the most trafficked contemporary arts site” it offers levels from free to premier. Artist bio/statement and portfolio displayed with shopping cart.

4. AbstractArtistGallery – Not an e-commerce site, this is a database of living abstract artists that presents work and includes a link to the artists website to drive traffic there. Juried; they request a donation from artists who are included.
5. AffordableBritishArt (UK Site) – Artists sell their work with no middleman, commission free, but there is a charge to have an account (4 tiered levels). You must have a PayPal account to receive payment for your work.

  1. Aftcra – This site calls themselves “the place to buy and sell one-of-a-kind goods proudly crafted by American hands.” Set up a storefront here for free, and product prices must be $10 or higher. Listings stay for four months. They take 7% fee on sales.

  2. Amazon – Upload your images to sell on one of the biggest marketplaces on the web. Jewelry is a huge category here, but you are competing with manufactured items.

  3. American Handmade Crafts – Free trial (with $35 setup). Monthly fees starting at $12, and each artist can list hundreds of items for sale. They provide a shopping cart.

  4. Art.com – This highly ranked e-commerce site has a division called Artist Rising, where emerging artists can upload images. They provide a print-on-demand service to sell your work. Two levels of membership – free and paid.

  5. Artaissance – This juried site is looking for sophisticated art that is suitable for art publishing, and is run by well-known frame manufacturer Larson-Juhl. If your work fits the bill, you can go through a submission process to become one of their featured artists.

See the other 180 online sites by Carolyn Edlund at Artsy Shark

Back to “Free Tutorials”

© 2013 – 2015, Jenny Davis. All rights reserved.

Xtinction Xhibition

Sunday, February 24th, 2013

Xtinction

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 Slices in Time- Jenny Davis – Digital Photography. Wax – textile – butterflies and string.

Xtinction is a contemporary art prize inviting artists to explore the concept of extinction… to people, places, things, flora and fauna. Xtinction aims to broadly highlight the many Australian species that are presently endangered. Artworks include painting, sculpture, photography, wearable art and mixed medium works, and include the use of sustainably sourced materials and objects.

Date: 23 February – 24 March
Venue: Three local galleries, HEALESVILLE Victoria.
Contact Details:
www.threestories.com.au

Artworks are on display and for sale at three Healesville Galleries:

The Artist’s Lounge – 222 Maroondah Hwy, Healesville
Yarra Valley Gallery – 5 Church St, Healesville
Three Stories Artspace – 505 Maroondah Hwy, Healesville

Time: Daily 10am-4pm

 

 

© 2013, Jenny Davis. All rights reserved.

“How to pack your artwork for transport”

Friday, September 21st, 2012

How to pack your artwork for transport.

Packing your artwork for transport can be a very daunting task. Your precious artwork must be wrapped in a professional way, so it arrives at it’s destination, without being damaged in anyway.

Very early in my art career, I sent some small paintings overseas for an exhibition. I thought I had done really well in packaging them for the journey. I started with a layer of acid free tissue paper, bubble-wrap, then into a box.

On return to Australia, I unwrapped the paintings and couldn’t believe it. Two of the paintings were embedded with bubble-wrap dots from the high temperatures in travel.
Today, I use many, many layers of acid free tissue, rigid card back and front, cardboard corners then, I wrap the whole artwork with bubble- wrap and put the parcel into my sturdy custom – made art boxes .
An excellent article and well worth the read How to pack your artwork for transport

Back to “Free Tutorials”

© 2012 – 2015, Jenny Davis. All rights reserved.

“LAND TO LIGHT – Photo Diaries”

Monday, April 23rd, 2012
 All Photo’s by Charles Farrugia
Here are some pictures of the opening and links

© 2012 – 2014, Jenny Davis. All rights reserved.

Land to Light – 4 Victorian Artists

Monday, March 26th, 2012

 

 

Your invited to the opening of “LAND TO LIGHT” exhibition at 5pm on Tuesday 17th April at Switchback Gallery – Curated by Charles Farrugia and Rodney Forbes

Artists
Jenny Davis
Charles Farrugia
John Martin
Mark Story

Exhibition dates: 17th April to 24th May, 2012 – Mon-Fri 9.00 to 5.00 or by appt.
Address: Gippsland Centre for Art and Design
Building 6S Monash University Gippsland Campus
Churchill 3842

Contact:  gippsland@artdes.monash.edu.au

Website: http://www.artdes.monash.edu.au/gippsland/switchback/

Phone (03) 9902 6261

How to get there: http://www.gippsland.monash.edu.au/campus/getthereandpark.html

© 2012 – 2014, Jenny Davis. All rights reserved.

2nd Place Winner

Friday, July 1st, 2011

Thank you very much to John R. Math at  Light Space & Time Gallery for choosing my painting, VM IMP. Berlin as 2nd. prize in the Abstracts Art Exhibition .My work was chosen from 550 other artists from all over the world.

All winners will now be featured on the Light Space & Time website for the month of July 2011. Thereafter, the artworks and links to the artist’s websites will remain online in the Light Space & Time Archives. Congratulations to our artists who made our Abstracts Art Exhibition so successful this month. At any time, we invite our winners and other interested visitors to link their websites to the Gallery’s archive page for further ongoing promotion.

2nd Place Winner – Jenny Davis – “VM6 IMP. Berlin”

Jenny Davis is an Australian artist, working from studio’s in Victoria Australia and Paris France, where she sometimes lives. As an artist, she enjoys working in many disciplines including: painting, sculpture, photography, installation, video, collage, recycled design, sound and virtual worlds. Jenny has shown her work in many countries, including Australia, Germany, Spain, France and USA. Her work is in private and public collections across Australia, UK, Europe and the U.S.A. Outlook8studio

 

© 2011 – 2014, Jenny Davis. All rights reserved.

Featured Artist at “Artsy Shark”

Tuesday, June 14th, 2011

Latest news!

I’ve just been featured at Artsy Shark. Thank you!  Carolyn Edlund for all your hard work and for doing such a great job promoting artists and getting their work seen.

Featured Artist Jenny Davis
Artsy Shark presents Australian artist Jenny Davis. Her mixed media work uses recycled and reclaimed materials. Enjoy her portfolio and see more about Jenny here.

Jenny Davis is an Australian artist, working from studios in Victoria, Australia and Paris, France, where she sometimes lives. As an artist, she enjoys working in many disciplines including: painting, sculpture, photography, installation, video, collage, recycled design, sound and virtual worlds. Jenny has shown her work in many countries, including Australia, Germany, Spain, France and USA. Her work is in private and public collections across Australia, UK, Europe and the U.S.A.

Starting out primarily as an abstract painter and sculptor, Jenny’s arts practice has evolved and crosses over into many areas and disciplines. Recycling and reusing items in her work is very important. Stuff that usually goes into landfills and gleaned from the streets of Melbourne and Paris, or wherever she travels. Street litter, food packaging, advertising materials, advertising materials and all kind of paper ephemera are collected and saved for this purpose.

“All this wonderful stuff I reclaim and use in my collage and sculpture.”

“My source of creativity is spontaneous. It can mean spending days even weeks in the studio and strange places contemplating and “collecting energy”. Once I focus and sit with that energy it can take off in all areas. I then definitely need to put down a feeling or emotion, with colour, marks, words, assembled objects, or digital images still and moving. Whatever it takes to get it out! I use various techniques, materials and tools to realize my ideas.

The same goes with my photography. It’s spontaneous and unrehearsed. I like to tell strange stories with my photography and will put myself in uncomfortable spaces to achieve this. I have a wonderful space I found in Paris, I call the dungeon. I can spend hours down there waiting for something to take off. “

At the moment, I am fascinated by the narrative we tell ourselves, when placed in unfamiliar situations. Our mind seems to fly into “spontaneous imagination” and not focus in the moment. I want to seize those imaginary stories and create something with it.

I love spaces underground. There’s a life underneath the earth, and people don’t know about it, but it’s very busy and living, I have taken photos of the Eiffel Tower but I go under it, and look at closer fragments. I’m inspired by many things: Creative minds, Science as art, varies art movements and artists, Ernst, Miro, Tapies, Surrealism, Dada, Abstract Expressionists’, Natural history, Psychology, de-construction , Chaos theory, collecting found- objects and street litter, graffiti, street art, books, vintage and antique, travel and more.

 

© 2011, Jenny Davis. All rights reserved.