Archive for the ‘Arts Business’ Category

From This Place. Help Raise the Profiles of Women Artists!

Monday, July 10th, 2017

“We wanted to elevate our fellow women artists, to raise their profile in a world where it is often hard to cut through. One of the most telling statistics we found was that only 5% of artists hanging in permanent galleries worldwide were women. We took this fact and decided to do something about it, and where better to start than in our own beautiful region – on the banks of the Yarra River, in the mountains and forests we all call home?” Lindy Schneider

Lindy, Angela and to all the other artists…You are all such an inspiration and amazing creative women. I feel very privileged to be part of this project.

Photography Copyright  – Angela Rivas

Lets get behind this project and support women artists, everywhere. Please check out our Pozzible campaign ! We only have 8 days Left and your pledge will go along way to help publish this book, that will be a wonderful resource and inspiration for all people, artists, creatives and especially women.

Pozible Campaign

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Vintage Pulp Artwork & Article Published in US. Magazine.

Saturday, June 4th, 2016

Artwork & Article Published in US. Magazine.

 

 

Vintage Pulp

Congratulations on having your artwork and article published in Sew Somerset!

Earlier this year I was approached by Stampington & Company in the USA. to write a feature article, about my mixed- media collages, for their magazine.

Today I am happy to announce my article and artwork has been published and is featured in the latest, “Sew Somerset Summer 2016” magazine.

 

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My paper mixed media collages, are created from old, damaged, vintage pulp fiction book pages, vintage pieces of linen and more.

I will post photographs of the article and where you can buy the magazine soon!

 

“Wallmatter” Exhibition Progress. Jenny Davis 2016.

Sunday, May 29th, 2016

“Wallmatter” Exhibition Progress. Jenny Davis 2016.

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All my paintings are now finished and have been taken to the framers for my upcoming exhibition, in July and I managed to fit all, 17 paintings, into the car for the short trip to Healesville.

 

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While the paintings are at the framers I have been creating and finishing off, other pieces in the show. It has also, given me pockets of time to concentrate on the written stuff, which I find a bit difficult sometimes.

 

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My art statement has changed a million times, but I think I’m happy with it now. Id rather just let my artwork speak for itself but, finally, after many years, I’m actually starting to enjoy the process of writing the art statement. I see it now, as an extension of my work and not, just an unrelated, add on . As an artist, you know yourself, what your art is all about, but putting it out there, for the viewer, in words, honestly, without all that “artspeak”, is a whole different art, I’ve had to learn over the years.

 

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If you need help writing art statements, here is fantastic book that has helped me.  “Art-Write. The Writing Guide for Visual Artists by Vicki Krohn Amorose.”  It’s a simple, step by step guide on writing, not only, art statements but also,  speeches, proposals, bio, press release’s and more. Its all related to the visual artist.

 

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The ad for “Art Almanac” magazine has been designed and sent off to the magazine and the invite/ad for “Wallmatter” exhibition, has been designed, with some help from my daughter overseas in France… Amazing Skype!

 

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The catalogue price list has taken a long time as every detail of every single piece has to be written down and priced.  It’s an ongoing venture and still in progress as I keep adding more pieces. The food and drinks for the opening have all been taken care of, thanks, to a couple of dear friends for their help.

 

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I’m still making some flat concrete stands I want to sit my sculpture’s on. One of them broke, so I’m not sure yet, whether Ill to use them, or not. I also need to find a way to get my paintings to the exhibition. Once framed they won’t fit into my car. Something I didn’t think off:)

 

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The last thing I will need to do is photograph and document all the pieces, before they are sent off to the gallery. Encase they don’t come back home again:) Hopefully!

 

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More details of what? when? and where? coming very soon!

 

 

Arts Business Ideas. Artist’s Websites. Jenny Davis.

Monday, April 25th, 2016

Arts Business Ideas. Artist’s Websites. Jenny Davis.

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Over the past 14 years, I have been promoting and selling my art online, as well as, exhibiting my artwork worldwide. I have also had many artists contact me, during this time, wanting to know, how I market, promote and sell my artwork on and offline. So in this post, I would like to share a few things I’ve learned from having my own, artist’s website and a few other arts business tips.

 

Outlook8studio_ Jenny Davis Etsy

 

Very early on, I learned, if you want people to take you seriously, your career as an artist is only as serious as you take it. You either work at it, as a job, putting in “regular” hours, or “occasionally” as a hobby. Its either a hobby, or your job. As a working artist its about working on your art day by day, as well as, marketing your art in all areas.

 

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I think every artist needs a website! With some hard work in the initial stages of setting up your own website, it’s always, worthwhile, getting your art online. In your own space you can do anything.

 

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Exposing your art online, helps promote and gets your work seen worldwide by potential collectors, gallery directors and other artists for collaborations and projects. Remember though, you are also competing with millions of other artists artwork, as well. So, your website, which is your online creative space, has to be place where, people will want to stop and spend time.

 

 

Handmade Brushes_ Jenny Davis

 

After the initial set-up of my own website, with the generous help of several family members, (who I am forever grateful too) I then, had to put in the hard yards myself and learn the rest. I did many courses, tutorials and googled everything, I wanted to know. I soon found out, it’s not just a matter of making the website, uploading your artworks and sitting back, waiting for sales to walk out the door. Sounds great! But, it doesn’t usually work that way.

 

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You have to work really hard on your arts business and take it seriously. Mostly on a daily, or weekly basis, promoting, marketing, photographing artworks, descriptions, layouts, seo, meta tags, as well as, getting your website seen in many areas, including search engines.

 

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Social media is one way of getting your website seen if you post regularly. A Facebook business page,  Twitter and Instagram account will help you get a following, who in turn, may visit your website to find out more.

 

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Create newsletters, blog posts set- up exhibitions and share your art life with others on your website. Network and collaborate with other artist’s on forums and in art groups.

On your website and social- media sites, its good to share, how you make your art, your challenges, your successes. Make it real! This will build up a following of people who are genuinely interested in your art, and, in what you do. People want to trust and get to know an artist, before they buy online.

 

 

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Unless your famous, well known, or an established artist, picked up by reputable galleries, as a working artist, you really need to learn, how to diversify with your art.

It may not suit every artist, but, if you want to make a living from your art, these days, you need to be a creative business person too. Be open to, exploring other creative avenues, for sales and work. Your bread and butter money. This can be done alongside making, your more, serious gut- felt work for exhibitions and projects

 

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My bread and butter online websites Outlook8studio, Strazz and Atelierinparis I do have a vintage shop, as well,  Nostalgi but, after 8 years of being on Etsy, I am in the process of downsizing all shops and combining some together. Many thanks to some wonderful business advice, I received from Penny! at Sparrow Savage recently.

 

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When uploading your artwork images onto your website, always make sure your photographs are professional looking, not blurred and as close possible to the colours in your original artwork. After-all,  it’s your photographs that sell your art, online.

 

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Great customer service is a must! Quickly answer any questions and concerns your customer may have. Don’t argue with your customers and be polite. If you do come across a problem, try to stay calm, cool and business- like, in your correspondence with them. They will eventually go away, but a bad business reputation won’t online.

 

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Packaging your artwork. Wrap your artwork professionally. I like to include a hand- signed “Certificate of Authenticity” (A statement that a work of art is genuine) with my artworks. To package small to medium size paintings on stretched canvas, I first wrap layers of acid free, tissue paper around the painting, then cut out a piece of stiff cardboard for each side. Bubble wrap it all, then pop the package into a custom- made box. A “thank you” note and instructions on how to look after the artwork, included in your package, goes a long way. Remember to slip in some extra business cards too, that can be passed onto other potential collectors/customers.

 

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If your artwork needs to be framed behind glass, I would suggest using, crystal clear perspex instead of glass. It looks like glass and is much safer and lighter, to ship, especially internationally, without the costs of breakages.

Once you get used to having a website and a presence online. It does get easier and is not so overwhelming. You may find by having your own website, it will open up a whole new world of opportunities for you and your arts business as well get your your artwork sold and out of the studio.

 

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What do you do to get your art seen online?